Discover novel and winning products with Concept Quant

Discover your next breakthrough product with the power of consumer insights.

My concepts

Not another Generative AI Concept Generator

Leverage data-driven insights to explore groundbreaking concepts and quickly validate with potential consumers.

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    Pain points from Segments

    Start by selecting the target segments, and the Generator will deliver concepts tailored to their pain points using social media insights. Incorporate your own consumer data for added precision.

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    Complete Concept Description

    Receive 5 innovative concepts every exploration - complete with product specs, market positioning, and an product mockup featuring your brand logo.

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    White space description

    Discover what consumers are missing and what they love about similar products to identify the key features your product needs, all based on product review data.

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    Purchase intent

    Anticipate how your product would perform based on our predictive AI model based on real formulation data and specific segments. You can also use data that you have to feed the model.

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    Qualitative Validation

    Generate instant reports that will give you an acceptability score from the tribes you want and iterate quickly based on the feedback.

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    Quantitative Validation

    Not sure about the concept yet? No problem, put it out there on Social Media ads and landing page, and test the traction it has with different tribes. Get a report after it gets the reach it needs to.

Contact us to see a live demo of Concept Quant.

Lets talk!

How It Works

  • 1

    Set up your brand information

    Providing this context will allow the Generator to take into account your brand values and logo to get better results.

    Brand setup
  • 2

    Start concept generation

    Have a clear idea of what you want to explore? You can be as specific as you need and get to an idea you want to work on. If the answer is that you have no idea yet, don't worry, we got you too.

    Without brands
  • 3

    Select specific tribes you want to target

    Choose the specific tribes you want to target, and the Generator will use their insights to recommend concepts that address their needs, helping you create more relevant and lasting products.

    Tribe selection   selection   when selecting a brand
  • 4

    Voila!

    Get multiple detailed concepts with useful and actionable data, and access validation tools and reports that will help you derisk your innovation process.

    Concept page
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Case Studies & More

Learn more through case studies at NotCo and other CPGs.

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